How Online Reputation Management Ruined PewDiePie

Online reputation management for famous YouTuberPewDiePie took a hit earlier this week when big Internet powerhouses like Google and YouTube cut ties with him. The man behind the famous YouTube sensation, Felix Kjellberg earned an estimated $15 million last year. Kjellberg had a business deal with Disney up until earlier this week when the YouTube sensation was linked to several anti-semitic posts and comments. Until this week, he had a total of nine videos that included racist comments and bits featured in them up on his YouTube channel. Kjellberg was also linked to the act of three men standing outside holding “Death To All Jews” posters. Apparently, Kjellberg paid those individuals as a “joke” and admits that it went too far. He was also responsible for hiring a man to dress up as Jesus and chant that “Hitler did nothing wrong”. For these reasons and more, PewDiePie’s deal with Disney has been annulled and Disney has cut all its ties with Kjellberg. His reputation management is something to make an example of as it has failed miserably this past week.

ORM services have gotten wind of the scandal and have been shocked to their core that someone could be so foolish with their online reputation management. Any ORM service will tell you that Kjellberg’s actions are irreversible and amongst one of the hardest things to get under control and implement some form of damage control for ORM companies. Any ORM company will have their work cut out for them if they decide to take Kjellberg on as a client. His online reputation management is in turmoil and no one will be willing to do business with him for a long time based on his reputation management fails this past week. ORM services will have to be implemented and applied quickly if Kjellberg has any chance of recovering from this.

Convert Microsoft SQL to MySQL

In some circumstances, companies may have to migrate their databases from SQL Server to MySQL in order to reduce total cost of ownership (TCO) or simply to make a choice toward open-source DBMS. Such conversion or migration of the database involves careful planning to make sure that the resulting database will have sufficient performance and reliability.

Database migration from SQL Server to MySQL includesthe following steps:

  • export MS SQL table definitions as SQL data definition language (DDL) statements
  • translate these statements into MySQL dialect of DDL and load itinto the target DBMS
  • export data from the source MS SQL database into comma separated values (CSV) files
  • transform these CSV files (if necessary)so it complies with MySQL format
  • import the data into the destination DBMS

There are some special software designed to simplify database conversion from MS SQL to MySQL. This software converts all database objects such as table definitions with necessary attributes (null flag, default values, etc), data, indexes and constraints, views. When choosing the right tool to migrate SQL Server database to MySQL, it is important to recognize the basic features whichmust be provided by converter:

  • high performance of database migration in terms of rows or megabytes per second (it is reasonable to expect at least 2000 rows per second on a modern hardware platform)
  • it must work on all recent versions of Windows including Windows 7,8 and 10
  • it mustsupport all version of MySQL (both Linux and Windows) and MS SQL (including Azure SQL)
  • support of MySQL variations such as MariaDB or Percona is an extra benefit
  • option of merging and synchronizing the existing MySQL database with SQL Server data
  • Unicode support
  • complete install and uninstallsupport
  • easy to use interface
  • command line support

One of databases migration tools having all these features is MS SQL to MySQL converter by Intelligent Converters. This software company specializes in database conversion and migration since 2001. Besides the basic capabilities, MS SQL to MySQL database converter has some extra advantages described below.

Sometimes MySQL server does not accept remote connections.For such cases,the program providesoption to export database into SQL script file instead of moving it to the target server directly. According to this approach, SQL Server databaseis converted into a local file containingMySQLstatements, which create tables along with indexes and constraints and fill them with data. Later the database specialistcan import this SQL script file to MySQL server manually via the standard tools like MySQL console client or phpMyAdmin.

In certain situations, it may be required to convert not the entire table but only part ofit or to merge data from multiple tables into a single one. In order to meet such requirements, the MS SQL to MySQL converter allows processing the data that is result of SELECT queries running against the source MS SQL database.

Finally, the program provides multiple features to customize literally each aspect of the conversion process.One of these features calling “custom types mapping” allows changing column name, type or default value of every column in the resultingtable. Another customizationfeature is designed to specify MySQL table types such as MyISAM, HEAP, InnoDB or BDB and resulting character set.